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Meet M0.0NSHOT Zero
Since day one, we’ve been a company born on the belief of utilizing the planet’s best to do what’s best for the planet. And reducing our carbon emissions has been our number one endeavor.
Nearly a decade in, we aimed for the impossible and created the incredible: M0.0NSHOT Zero, the world’s first net zero carbon shoe. Built with a meticulous combination of regenerative wool and a minimalist design, M0.0NSHOT Zero is made to change the footwear industry for the better—in an effort to change the world for the better.
Our Loftiest Goal? Zilch.
Zero isn’t just a number. It’s a direction and a promise that our biggest leap forward is one that leaves nothing behind.
Our landmark net 0.0 kg CO₂e carbon footprint—versus a standard sneaker, which is about 14 kg CO₂e based on our calculations—is achieved without relying on a single carbon offset. This may seem like rocket science, but really, no carbon emissions are the best carbon emissions.
Curious about how we calculated the carbon footprint? Learn more here.
Sharing The Secret Sauce
On June 27, 2023, we unveiled our groundbreaking M0.0NSHOT Zero prototype to the world at the Global Fashion Summit, the premier international forum for sustainability in fashion.
During the event, we also shared our journey to zero: Our RECIPE B0.0K, an open-sourced toolkit of how we created a net zero carbon shoe. It’s our open invitation to the industry, made free for the taking. Because when it comes to reversing climate change, copycats aren’t just welcome—they’re essential.
Wondrous Wool
We knew that building a net-zero carbon shoe meant starting with an age-old material sourced in pioneering ways—wool made carbon-negative through innovative farming practices. This led us to Lake Hawea Station in New Zealand, a regenerative farm that produces premium merino wool and, impressively, sequesters more carbon than it emits. To achieve this distinction, they’ve created a best-in-class program that focuses on native plantings, protecting large areas of regenerating forest, new pasture species, and more.
Maximised Minimalist Design
At Allbirds, we’re all about designs that reflect the perfect amount of nothing—just like the natural world, we see beauty in simplicity. And M0.0NSHOT Zero embodies that ethos to the fullest.
But to minimise climate impact, we had to maximise our carbon-negative material. Namely, the regenerative wool. So we applied the material around the entirety of the shoe, allowing us to counteract more carbon-intensive parts of a shoe’s lifecycle to level out at net zero.
Sweeter On The Planet
Our SuperLight midsole foam is made from carbon-negative, sugarcane-derived green EVA that boasts approximately 70% bio-based content. That means a minimised use of petroleum-based synthetics, which are often the main ingredient in conventional midsole foam. Bonus? Our midsole is not only kinder on Mother Nature but unbelievably supportive for the feet too.
Less Is More
To truly serve Mother Nature, we’ve produced only 500 pairs of M0.0NSHOT Zero. Available in select Allbirds stores, each pair is labelled with a unique production number to signify their rare nature and this historic achievement.
While M0.0NSHOT Zero is a first-of-a-kind, it’s definitely not the last. And now that we’re here, we have zero doubts about what’s possible. One step for Allbirds. A giant step for footwear.
How To Shop
M0.0NSHOT Zero will be sold exclusively in five of our stores worldwide:
New York: February 6 at Allbirds SoHo
London: February 6 at Allbirds Covent Garden and Selfridges
Dubai: February 7 at Allbirds Dubai Mall
Seoul: April 1 at Allbirds Parnas Mall Store
Tokyo: Spring 2025 at Allbirds Marunouchi
